True Corp Thailand taps Burnett and Arc

BANGKOK - True Corporation, the parent company of pay-TV broadcaster UBC and telco True Move, has appointed Leo Burnett and Arc Worldwide to develop a corporate branding campaign for its convergence positioning.

by | 02/25/2007

The Publicis Groupe agencies received the brief following a three-way shootout against True’s other roster agencies TBWA and Euro RSCG Flagship.

The initiative will incorporate TV, print, online and outdoor elements, with media duties covered by Starcom.

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