True calls on Thais to pledge support

<P>True Corporation has launched an integrated corporate campaign to mark the 60th anniversary of the King's accession to the throne.</P> <P><br><br><BR>Developed by Leo Burnett Thailand, the campaign, 'I will do', encourages people to "do something in return for the King, who has been working tirelessly for the last 60 years", said Supachai Cheeravanont, president and CEO of True Corporation. Webcams have been set up in 50 True shops in Bangkok and the provinces. Recorded pledges will broadcast on UBC News 7 and posted on <A href="http://www.iwilldo.com">www.iwilldo.com</A>.  </P> <P><br><br><BR>Various other online channels have also been set up for the public to pledge, supported by a raft of PR activities.</P> <P> </P>