Along with the two, creative and direct marketing practitioners Lester Wunderman, Jeff Goodby, David Droga and management gurus Charles Handy and C K Prahalad will also address delegates.
An attendance-building drive is set to break shortly, featuring a series of print ads that spoof famous brand campaigns from around the world.
The Ogilvy & Mather India campaign draws on Wonderbra, Guinness, Absolut and The Economist for inspiration. The print ads will be released in India and regional business journals. The TV campaign is only due to air in India although Star's footprint is likely to bring it a pan-Asian audience.
The radio and TV spots currently in production will spoof Budweiser's 'Wassup' TVC.
