Troubles prompt Thai Airways to delay brief pitch
<p>BANGKOK: Thai Airways International has delayed all pitches for its </p><p>account as a result of a major management reshuffle at the beleaguered </p><p>national carrier. </p><p><BR><BR> </p><p>J Walter Thompson (JWT) is the incumbent on its international portfolio </p><p>but the three-year contract is now up for renewal. Thai Airways creative </p><p>manager Udomvit Krishnamara said that there were a number of policies </p><p>still under consideration due the restructuring at the airline. </p><p><BR><BR> </p><p>"We cannot yet set pitching dates as these decisions are all still in </p><p>process," he said, but was unable to confirm how many agencies would be </p><p>invited to pitch. </p><p><BR><BR> </p><p>However, JWT, said it was satisfied it had been successful during a time </p><p>the tourism industry in Thailand boomed to unprecedented levels. It </p><p>hoped to continue servicing the account. "We have been very happy </p><p>working with the client," said senior vice-president and group client </p><p>service director in charge of the brief, Suvit Pholvivat. "We have won a </p><p>lot of awards such as the Trang Underwater Wedding, which got into the </p><p>Guinness Book of Records." </p><p><BR><BR> </p><p>Thai Airways has been plagued by employee disputes and accusations of </p><p>politicisation that led to prime minister Taksin Shinawatra stepping in </p><p>to try to restructure the airline ahead of its privitisation. A decision </p><p>on the account is expected in one month. </p><p><BR><BR> </p>
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features