Troubled PCCW positions itself as world class

<p>HONG KONG: PCCW has launched a major television and print campaign </p><p>in Hong Kong that aims to position itself as a world class company. </p><p><BR><BR> </p><p>The campaign comes at a time when PCCW is facing growing shareholder </p><p>dissatisfaction, stemming from its plummeting share price following the </p><p>bursting of the dotcom bubble. </p><p><BR><BR> </p><p>The McCann-Erickson created campaign depicts a typical day in the firm's </p><p>life to demonstrate its quality of service. </p><p><BR><BR> </p><p>The ads "let Hong Kong people see that PCCW has a fine team of dedicated </p><p>staff delivering world class services, backed up by our advanced </p><p>technology", said David Yeung, PCCW's group manager of group marketing </p><p>communication. </p><p><BR><BR> </p><p>Using a documentary style, the TVC features scenarios in which PCCW </p><p>staff deliver high-level service - often going beyond the call of duty - </p><p>and give a glimpse of the technological innovations which the firm </p><p>currently uses. </p><p><BR><BR> </p>