Eriksson departs after nine months at Tribal DDB Singapore, which he joined after a short stint at Starcom IP in September last year.
The details of his position in Hong Kong have yet to be finalised, but he is expected to take on a creative and strategy role for regional clients such as McDonald's and Volkswagen.
In the meantime, he will also be acting GM for Tribal DDB Hong Kong while Patrick Tam is on sabbatical. He will report to both Sarah Brennan, general manager of operations for DDB Hong Kong and the president and managing partner of Tribal DDB Asia-Pacific Amanda King.
David Tang, president and CEO of DDB Singapore said: "I have mixed feelings about Christer moving on, but it's a good transfer for him."
Replacing him is Jeff Cheong. He will assume Eriksson's managerial duties as head of the agency and retain his ECD role.
Meanwhile, Tribal DDB Singapore has staffed up with a number of hires. Alan Leong joins as associate creative director from Vibrantstyle, his own interactive shop, while Ciaran Lyons takes on a role as associate director of technology from Australian digital shop Visual Jazz.
Jimmy Yar re-joins as business director after a period away from the agency freelancing, while Chris Lim moves over from DDB as Tribal DDB's head of copy.
