Phu, who has held various roles at Euro RSCG for six years, will be responsible for managing the digital business of clients including McDonald’s, KLM, Reebok and Philips.
During his time at Euro RSCG, Phu worked with clients including Sony, Dell and IBM in roles that spanned business development and operations director to head of digital.
During his time at Euro RSCG, Phu worked with clients including Sony, Dell and IBM in roles that spanned business development and operations director to head of digital.
He was also the head lecturer for the AdSchool Digital Strategy course at Sydney’s University of Technology.
“As we continue to witness a shift from traditional to digital media, Eric’s abilities will help push our creative offering further, while providing a clear way for our clients to meet their objectives,” Amanda King, president and managing partner of Tribal DDB Asia-Pacific, said in a release.
