Tribal DDB Greater China has redesigned Epson Hong Kong's website
in line with its corporate image and television campaigns created by DDB
Worldwide.
According to the agency, the redesign was not based on subjective points
of perspective, but on a scientific approach involving focus groups and
investigative research, implemented during the graphic design work.
Jimmy Poon, Tribal DDB Greater China regional director, said, "We added
a subtle high-tech element - the product scroll bar at the bottom - that
did not conflict with the popular branding and the pro-environmental
element of the new site and in fact added to the visual impact of what
is a corporate site."
The new site integrates the current TVC starring local entertainers
Louis Koo and Rain Lam, and features a celebrity endorsement on the
homepage.
The site targets consumers and businesses.
