Tribal DDB China integrates TVC with site design
<p>Tribal DDB Greater China has redesigned Epson Hong Kong's website </p><p>in line with its corporate image and television campaigns created by DDB </p><p>Worldwide. </p><p><BR><BR> </p><p>According to the agency, the redesign was not based on subjective points </p><p>of perspective, but on a scientific approach involving focus groups and </p><p>investigative research, implemented during the graphic design work. </p><p><BR><BR> </p><p>Jimmy Poon, Tribal DDB Greater China regional director, said, "We added </p><p>a subtle high-tech element - the product scroll bar at the bottom - that </p><p>did not conflict with the popular branding and the pro-environmental </p><p>element of the new site and in fact added to the visual impact of what </p><p>is a corporate site." </p><p><BR><BR> </p><p>The new site integrates the current TVC starring local entertainers </p><p>Louis Koo and Rain Lam, and features a celebrity endorsement on the </p><p>homepage. </p><p><BR><BR> </p><p>The site targets consumers and businesses. </p><p><BR><BR> </p>