The three-day course, run out of Shanghai, will also including ‘live’ pitch simulations and case studies and will be used as tutorials by regional Tribal DDB trainers. According to the agency, Tribal DDB has been planning the course for six months and has enlisted client participation.
“The market is witnessing a shift from traditional to digital media, which is why there is a need for a training programme that explores the strategic role of digital in any business and to help realise client objectives,” said president and managing partner of Tribal DDB Asia Pacific Amanda King (pictured). “Insight, data, metrics, analytics and optimisation are the backbone of any business strategy and will continue to drive our business in the future. It is key for our people to be fully-versed in these practices to ensure they deliver innovative results for our clients.”
