Bamboo, which has previously worked with Trelleborg on a project basis in Europe, has also produced several products for the manufacturing giant, including a Chinese-language edition of its global business and technology magazine, T-Time and Trelleborg’s China portal.
“Trelleborg is a very decentralised company. However, when it comes to communications, we want to have a unified voice in all markets around the world. As China is one of our fastest growing markets, Bamboo plays a key role to help us with that,” said Viktoria Bergman, senior vice-president of corporate communications at Trelleborg.