Trelleborg deepens ties with Bamboo China

SHANGHAI - Sweden-based global industrial group Trelleborg has formalised its relationship with custom publishing house Bamboo Business Communications, in a move which will see Bamboo handle the company's China and Hong Kong publications and online sites.

Bamboo, which has previously worked with Trelleborg on a project basis in Europe, has also produced several products for the manufacturing giant, including a Chinese-language edition of its global business and technology magazine, T-Time and Trelleborg’s China portal.

“Trelleborg is a very decentralised company. However, when it comes to communications, we want to have a unified voice in all markets around the world. As China is one of our fastest growing markets, Bamboo plays a key role to help us with that,” said Viktoria Bergman, senior vice-president of corporate communications at Trelleborg.