Marking TAC's 20th anniversary, the TV commercial is a compilation of TAC’s ads over the last twenty years, showcasing the work of more than thirty creative directors.
The project reminds people that although road accidents have declined by more than 60 per cent following TAC's first ad in 1989, the issue of drink driving should not be taken lightly.
The project reminds people that although road accidents have declined by more than 60 per cent following TAC's first ad in 1989, the issue of drink driving should not be taken lightly.
The three-minute commercial has 'road blocked' four television networks (Seven, Nine, Ten and SBS) at 8:30pm. The campaign also includes a mass launch through radio, print, outdoor and PR initiatives.
Credits:
Project Everybody Hurts
Client Transport Accident Commission
Creative agency Grey Melbourne
Creative directors Greg Harper, Nigel Dawson
Account servicing Randal Glennon, Claudia McInerney
Producer Sandi Gracin
Production company MRPPP
Exposure Television, print, outdoor, radio, PR
