Trans-PR Consulting’s will be tasked with raising FPT's corporate reputation and developing PR communications for its target audience of local car companies, including Geely Automobile, Cherly Automobile, as well as international car companies in China.
Bill Wu, deputy GM of Trans-PR Consulting, and the former director of marketing communications practice Hill & Knowlton Shanghai, said: “Fiat's business mission is to grow its auto brand development in China. Without Powertrain solutions, it cannot produce car models in the competitive auto market.”
