Traffic Police makes appointments for road safety campaigns

SINGAPORE - The Singapore Traffic Police has appointed Y&R and Starcom, as well as local shop O3 Advertising Interactive Solutions, for its annual road safety campaigns in the city-state.

by Kenny Lim | 06/30/2009

The partnership of Y&R and Starcom will be responsible for developing an anti-drink driving campaign, while O3 has been appointed for a road safety outreach drive. 

Up to 20 agencies reportedly participated in the briefing for the campaigns when the tender was issued
at the end of April.

Related Articles

Cheil's 'Knock Knock' is APAC's most-awarded campaign

By Staff Reporters

40 Under 40 2023: Marion Micoud, CBA Design

By Staff Reporters

Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics

By Robin Langford

Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'

By Campaign India Team

Discovery adsales up 60 per cent in Asia

APAC adtech veterans come together to further education efforts in Nepal

By Shawn Lim

How to investigate a vendor’s sustainability claims

By Tom Jones-Barlow

'The lack of female leadership in Japan is undeniable': McCann's Ji Watson

By Minnie Wang

Hallmark network eyes family niche in Asia-Pacific market

Apple Vision Pro is making headlines, but may be a premature choice for brands

By Claudia Mastromauro