Trade magazine aiming to serve mobile industry

<p>New trade magazine Asian MobileNews is claiming to be the first to </p><p>address the mobile telecoms market. </p><p><BR><BR> </p><p>The monthly 24-page tabloid, based in Singapore, aims to take an </p><p>analytical view of the growing mobile market. Its readership will </p><p>include carrier executives, resellers, and applications and content </p><p>developers. A controlled circulation of 8,700 is planned, with half of </p><p>that figure coming from Hong Kong and Singapore. The July launch issue </p><p>has a 12,000 print run. </p><p><BR><BR> </p><p>The magazine is the first Asian venture by Australian publisher Charlton </p><p>Media. The rate card is USdollars 4,990 for a full-colour page. </p><p>Publisher and editor in chief Tim Charlton admitted that the telecoms </p><p>market was a tough one, but added: "The market hasn't really been served </p><p>up to now - it's been lumped in with the main telecoms market, but it's </p><p>really a separate business." </p><p><BR><BR> </p>