Toys R Us to target Chinese tourists

In a major marketing initiative, Toys R Us has launched its Star Card loyalty programme in mainland China. The move comes as tourist numbers in Hong Kong reached record levels in August, with more than two million people visiting the city.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features