Toys 'R' Us pilots e-commerce play on Tmall in time for Children's Day in China

CHINA - Ahead of Children's Day on 1 June—typically its single largest day of sales—Toys 'R' Us has commenced its e-commerce strategy with the launch of a Taobao flagship store on the mainland's business-to-consumer shopping platform, Tmall.com.

by Jenny Chan 陳詠欣