Toys R Us launches summer campaign

Toys R Us has launched a series of TVCs in Hong Kong that effectively become a product catalogue when played online. <BR><BR> Airing on Yahoo, the ads use a technology called 'hot-spotting' which enables customers to pick out featured products, freezing the action as a 3-D image of the toy pops up on screen, together with its price and a short description. The TVCs form part of a through-the-line push launched to coincide with the school holidays in Hong Kong. <BR><BR> The retailer is also inviting children to submit videos of themselves with their favourite toys to be posted on its website, a first for the store. In addition, customers can vote on their favourite toys and post written comments. <BR><BR> Toys R Us Asia's head of marketing and CRM, Argha Sen, said: "The whole programme is designed to be interactive, engaging and fun, and all the different elements are integrated."