Dec 14, 2006

Toyota unveils hybrid car

Toyota will play down the green message in favour of pushing the practical benefits of its fuel-efficient vehicles in a new campaign to push its hybrid technology.

Created by Dentsu Singapore, the integrated campaign will roll out in Indonesia, Vietnam, the Philippines, Thailand and Malaysia, following its launch in Singapore last October. The campaign's primary aim is to dispel myths of hybrid cars as expensive and low-powered. Meanwhile, the actual launch of the Prius, Toyota's big-selling hybrid flagship, is slated for the end of 2007.

Although hybrid cars are considered environmentally-friendly, at Toyota this is not sufficient as a brand proposition, said Yasuhiro Takh-ashi,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Best spaces to work: MediaMonks Shanghai
Premium
11 hours ago

Best spaces to work: MediaMonks Shanghai

With emphasis on creativity and technology, the workspace is an open environment but equipped with gadgets galore.

Premium
Apple bans Instagram surveillance app
Premium
11 hours ago

Apple bans Instagram surveillance app

Instagram phased out a feature within its app that allowed users to track other people's activity, leading to copycat services.

Premium
All you need is some good-looking people to advertise sunglasses
Premium
11 hours ago

All you need is some good-looking people to ...

The first TV spot in Australia from sunglasses brand Quay features a whole bunch of good-looking people and...not a lot else.

Premium
Meet Mr Humfreez, a deceptively high-tech ram
Premium
12 hours ago

Meet Mr Humfreez, a deceptively high-tech ram

The wooden figure, created by ANZ and TBWA, reacts to temperature and humidity. But why does he exist?