Toyota takes 'intuitive' approach to Camry push in Australia, New Zealand

<P>Toyota's largest Camry campaign for 2006 in Australia and New Zealand, features the car's new 'intuitive' engineering technology. Developed by Publicis Mojo, the integrated drive spans TV, print, outdoor and DM. </P> <P>The creative executions are aimed at conveying the message that Toyota can 'read the road', with the TV spot showing the Camry navigating dangerous conditions associated with driving, from falling objects to difficult road conditions.</P> <P> Scenes show the car weaving through city streets consisting of word-constructed vehicles and buildings, with the Camry driving safely through the obstacles. </P> <P>A similar theme is used in the print and outdoor work. Targeted at men aged 35 and above, the ads show Toyota looking at the world in a new way.</P>