Atsushi Toyoshima, managing director of Toyota Kirloskar Motors, said Khan was selected as he represented the core values of the Innova brand. "He is a perfectionist, who innovates while enacting roles, exhibits versatility and is a wonderful performer.
"He is an actor who tries to break stereotypical moulds and creates new roles for himself -- just like the Innova, which has brought in both MPV (multi-purpose vehicle) and passenger car customers into its fold."
Khan is known in the film industry for being exacting about the roles he does, and his first movie release in three years has just hit screens across India. Toyota launched the Innova in February this year to replace the Qualis, its best-selling offering in the Indian multi-purpose vehicle segment. The competitively-priced Innova has sold 18,000 units to date.
