Strategic CEO Richard Kwang noted that the agency’s previous experience on King Fook Jewellery and Swiss watch brand Sarcar proved critical in securing the business without a pitch.
“Our challenge is to enhance the brand awareness and differentiate our client from other well known brands like Tiffany, Folie Folie and Thomas Sabo that Tous as an affordable luxury brand,” added Kwang.
“Our challenge is to enhance the brand awareness and differentiate our client from other well known brands like Tiffany, Folie Folie and Thomas Sabo that Tous as an affordable luxury brand,” added Kwang.
The first campaign will tie into the Valentine’s Day for the brand’s Valentine’s jewellery collection, and will see Strategic partner with Carat. Australian pop diva Kylie Minogue has been appointed to be the brand’s global ambassador for the next two years.
The ongoing appointment is initially for the Hong Kong market with a view toward future expansion into China.
