The news ends a six-month wait for pitching agencies, the review having been called in July 2007.
As predicted by Media in October, TBWA\ISC has been awarded the South Africa-targeted account and has retained the Europe business.
M&C Saatchi holds on to Oceania, which includes Australia and New Zealand, and gains responsibility for special events at the expense of incumbent Naga DDB.
As predicted by Media in October, TBWA\ISC has been awarded the South Africa-targeted account and has retained the Europe business.
M&C Saatchi holds on to Oceania, which includes Australia and New Zealand, and gains responsibility for special events at the expense of incumbent Naga DDB.
South Asia, West Asia and North Africa goes to Sen Media, which sees Penambra (incumbent on West Asia) and Bloomingdale (South Asia) make way. Astana has been appointed to handle Asean ahead of incumbent Friends Advertising, while Concept Communications & Promotions replaces Media Axis on Tourism Malaysia's domestic business.
North Asia stays with Wellad Communications, East Asia with Smascom and the meetings, incentives, conventions and exhibitions business with DDB International. Pakar Media holds on to the North and South America accounts. The client would not return Media's call at press time.
