The tourism authority has strengthened the social media features of the site by using popular platforms such as Flickr and YouTube.
Users can upload content to those platforms and have it displayed on the HKTB site.
It has also launched a viral Facebook application, titled ‘Hong Kong fun challenge’ (http://apps.facebook.com/discoverhk), to promote attractions recommended by locals to visitors. The goal is to encourage Hong Kong’s citizens to play a part in promoting the territory and enable overseas consumers to learn more about it.
Other interactive tools include a Google Map to help visitors find hotels, tourist attractions, shopping and dining spots and venues for events.
There is a Mobile Host tour that provides commentary on 44 different attractions.
The site is also introducing an events listing that allows users to pull Hong Kong events into their own Google events calendar, and an RSS feed so that visitors can receive the latest tourism news.
The site has been tailored for the needs of different overseas markets, and will appear differently depending on where it is being viewed.
For example, the front page of the website when viewed in long-haul markets will highlight the views of Hong Kong attractions. For short-haul markets, especially in the mainland, the front page offers comprehensive list of tourist information.
The revamped site will help visitors plan their trips as well as look to cross-sell with HKTB’s trade partners under the Quality Tourism Services (QTS) scheme.
It will include information about QTS-accredited retail shops and restaurants, including photos, recommended items and payment methods.
And for certain markets, the revamped website will also provide the latest Hong Kong vacation packages which are on offer from local travel operators.
Tourism board launches interactive website
HONG KONG - The Hong Kong Tourism Board (HKTB) has relaunched its website to boost consumer interaction with the site and drive interest in the territory.
