Running in outdoor, print and online in Singapore and India, the campaign, by M&C Saatchi, is a co-branded promotion with Qantas — the ads show consecutive visuals that open with the Australian invitation shown above, followed by Qantas’ special airfare offer.
“With stunning imagery of outstanding and out-of-the-ordinary Australian experiences, it is very clear where people are being invited to,” said Melissa Hill, TA’s account director at M&C Saatchi’s Singapore office.
The campaign falls under TA’s global ‘Unique Australian invitation’ platform, which rolled out last year.
