The duo have been selected from a pitch list that also included Publicis Mojo, Singleton Ogilvy & Mather, Whybin\TBWA and the incumbent.
“We join a long line of incumbents that haven’t been reappointed,” said M&C Saatchi Australia CEO Tom Dery. “It’s not surprising. I think it’s more a reflection on the client than the advertising. It’s understandable because there’s been a lot of change at Tourism Australia.”
Dery added that the loss would not necessarily result in a major financial shock for the agency. “We had written it out for this year,” he said. “We assumed we wouldn’t be re-appointed.”
