“That will mean we are reaching over 10 million people a month and close to 80 per cent of ‘affluents’ (people in the top 10 per cent by income) are frequent taxi passengers in those cities,” explained Neil Ducray, MD of Touchmedia.
Touchmedia’s recent clients included General Electric, Starbucks, L’Oréal, Coca-Cola, Unilever and Dopod.
Touchmedia’s system is a touch-sensitive colour LCD screen installed in the back of the taxi’s headrest divided into three parts: video commercials, side bars and 10 icons of advertisers. In Beijing, GE is using the system to run a mini-website of maps of different Olympic venues.
