Byravee Iyer
Jul 30, 2013

Touch 'n Go selects Grey Group Malaysia for repositioning

KUALA LUMPUR - Malaysia-based prepaid card company Touch 'n Go has appointed Grey Group Malaysia to handle its brand repositioning initiative, following a three-way pitch held in May.

Touch 'n Go's cards can be used for highway tolls, parking, movies and other transactions.
Touch 'n Go's cards can be used for highway tolls, parking, movies and other transactions.

It is believed that Mindbender and Dentsu were the other agencies that pitched for this campaign. Previously, Touch ‘n Go handled its advertising and marketing communications internally, Campaign Asia-Pacific has learned.

As part of this repositioning, Grey Group Malaysia is tasked with creating awareness of the company’s multiple payment platforms while keeping its look and feel consistent across all touchpoints.

The communications plan will be rolled out in August through social media networks, as well as radio, digital and activation campaigns.

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