Toshiba hands assignment to Bates Singapore

SINGAPORE - BatesAsia 141 Singapore has won a three-way pitch to develop an advertising campaign for Toshiba's e-Studio range of printers in the Middle East.

BatesAsia’s brief is to raise the profile of the brand in the region, currently dominated by Fuji Xerox, Canon, Ricoh and Sharp.

The will be based out of Singapore, Toshiba’s headquarters for Asia-Pacific and the Middle East, and run by 141 Worldwide Singapore ECD Steve Llewellyn.