TOP TEN TV RECALL

<p>HONG KONG </p><p>1) YAKULT : client, Yakult; agency: DYR. </p><p>2) McDONALD'S: client, McDonald's; agency, DDB. </p><p>3) VITASOY (Dumb - Basketball): client, Vitasoy; agency: Saatchis. </p><p>4) SUNDAY: client, Sunday Mobile Phone Network; agency, BBDO. </p><p>5) WELLCOME: client, Wellcome, agency, McCann Erickson. </p><p>6) VITASOY (Conversation): client, Vitasoy; agency: Saatchis. </p><p>7) Orange: client, Hutchison; agency, O&M. </p><p>7) BOSSINI: client, Bossini; agency, in-house. </p><p>9) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>10) CTI IDD: client, CTI, agency, Grey. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p>(September 4-15, 2000). </p><p><BR><BR> </p>

HONG KONG

1) YAKULT : client, Yakult; agency: DYR.

2) McDONALD'S: client, McDonald's; agency, DDB.

3) VITASOY (Dumb - Basketball): client, Vitasoy; agency: Saatchis.

4) SUNDAY: client, Sunday Mobile Phone Network; agency, BBDO.

5) WELLCOME: client, Wellcome, agency, McCann Erickson.

6) VITASOY (Conversation): client, Vitasoy; agency: Saatchis.

7) Orange: client, Hutchison; agency, O&M.

7) BOSSINI: client, Bossini; agency, in-house.

9) COCA-COLA: client, Coca-Cola; agency, D'Arcy.

10) CTI IDD: client, CTI, agency, Grey.

Data on TV ads scoring the highest recall among consumers polled was

collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.

(September 4-15, 2000).