TOP TEN TV RECALL
<p>HONG KONG
</p><p>1) McDONALD'S: client, McDonald's; agency, DDB.
</p><p>2) VITASOY: client, Vitasoy; agency: Saatchi & Saatchi.
</p><p>2) YAKULT: client, Yakult; agency: Dentsu, Young & Rubicam.
</p><p>4) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>5) PARK N' SHOP: client, Park N' Shop; agency, DDB.
</p><p>6) LEONSTAREASTNET.COM: client, leonstareast-net.com; agency, Lowe &
</p><p>Partners/Live.
</p><p>7) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
</p><p>7) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>9) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency,
</p><p>BBDO.
</p><p>10) WELLCOME: client, Wellcome, agency, McCann Erickson.
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.</Paragraph>
</p><p><Paragraph formatting="linear">(May 28 - June 9, 2000).
</p><p><BR><BR>
</p>
by
|
06/23/2000
HONG KONG
1) McDONALD'S: client, McDonald's; agency, DDB.
2) VITASOY: client, Vitasoy; agency: Saatchi & Saatchi.
2) YAKULT: client, Yakult; agency: Dentsu, Young & Rubicam.
4) CTI IDD (Superman): client, CTI; agency, Grey.
5) PARK N' SHOP: client, Park N' Shop; agency, DDB.
6) LEONSTAREASTNET.COM: client, leonstareast-net.com; agency, Lowe &
Partners/Live.
7) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
7) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
9) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency,
BBDO.
10) WELLCOME: client, Wellcome, agency, McCann Erickson.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(May 28 - June 9, 2000).
