TOP TEN TV RECALL

<p>HONG KONG </p><p>1) McDONALD'S: client, McDonald's; agency, DDB. </p><p>2) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>3) YAKULT : client, Yakult; agency: DYR. </p><p>3) SUNDAY IDD (One Minute & 7 Cents): client, Sunday; agency: BBDO. </p><p>5) WELLCOME: client, Wellcome, agency, McCann Erickson. </p><p>5) PEPSI : client, Pepsi-Cola; agency: JWT. </p><p>7) CTI IDD: client, CTI, agency, Grey. </p><p>7) VITASOY (Conversation): client, Vitasoy; agency: Saatchis. </p><p>9) VITASOY (Dumb - Basketball): client, Vitasoy; agency: Saatchis. </p><p>9) SUNDAY: client, Sunday Mobile Phone Network; agency, BBDO. </p><p><BR><BR> </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p><BR><BR> </p><p>(September 18-29, 2000). </p><p><BR><BR> </p>

by | 10/13/2000