TOP TEN TV RECALL

<p>HONG KONG </p><p>1) YAKULT: client, Yakult; agency: Dentsu, Young & Rubicam. </p><p>2) McDONALD'S: client, McDonald's; agency, DDB. </p><p>3) VITASOY (Accost): client, Vitasoy; agency: Saatchi & Saatchi. </p><p>3) VITASOY (Basketball): client, Vitasoy; agency: Saatchi & Saatchi. </p><p>5) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, </p><p>BBDO. </p><p>6) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>7) BOSSINI: client, Bossini; agency, Bossini inhouse. </p><p>8) PARK N' SHOP: client, Park N' Shop; agency, DDB. </p><p>8) LEONSTAREASTNET.COM: client, leonstareast-net.com; agency, Lowe & </p><p>Partners/Live. </p><p>10) WELLCOME: client, Wellcome, agency, McCann Erickson. </p><p>10) CTI IDD (Superman): client, CTI, agency, Grey. </p><p>10) VITASOY (Cry): client, Vitasoy; agency: Saatchi & Saatchi. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.</Paragraph> </p><p><Paragraph formatting="linear">(June 2 - June 23, 2000). </p><p><BR><BR> </p>

by | 07/07/2000