TOP TEN TV RECALL
<p>HONG KONG </p><p>1) VITASOY (Getting into conversation, Dumb - Basketball & Crying): </p><p>client, Vitasoy; agency: Saatchis. </p><p>2) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M. </p><p>3) WELLCOME: client, Wellcome, agency, McCann Erickson. </p><p>4) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>5) McDONALD'S: (Snoopy Birthday Party) client, McDonald's; agency, </p><p>DDB. </p><p>6) PARK N'SHOP: client, Park 'N Shop; agency, DDB. </p><p>7) SUNDAY: client, Sunday Mobile Phone Network; agency, BBDO. </p><p>8) YAKULT : client, Yakult; agency: DYR. </p><p>8) FUJI FILM: client, Fuji Film, agency, DDB. </p><p>10) EPSON PRINTER: client, Epson, agency, DDB. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p>(August 21 - September 1, 2000). </p><p><BR><BR> </p>
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features