TOP TEN TV RECALL

<p>HONG KONG </p><p>1) VITASOY (Getting into conversation, Dumb - Basketball & Crying): </p><p>client, Vitasoy; agency: Saatchis. </p><p>2) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M. </p><p>3) WELLCOME: client, Wellcome, agency, McCann Erickson. </p><p>4) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>5) McDONALD'S: (Snoopy Birthday Party) client, McDonald's; agency, </p><p>DDB. </p><p>6) PARK N'SHOP: client, Park 'N Shop; agency, DDB. </p><p>7) SUNDAY: client, Sunday Mobile Phone Network; agency, BBDO. </p><p>8) YAKULT : client, Yakult; agency: DYR. </p><p>8) FUJI FILM: client, Fuji Film, agency, DDB. </p><p>10) EPSON PRINTER: client, Epson, agency, DDB. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p>(August 21 - September 1, 2000). </p><p><BR><BR> </p>

HONG KONG

1) VITASOY (Getting into conversation, Dumb - Basketball & Crying):

client, Vitasoy; agency: Saatchis.

2) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.

3) WELLCOME: client, Wellcome, agency, McCann Erickson.

4) COCA-COLA: client, Coca-Cola; agency, D'Arcy.

5) McDONALD'S: (Snoopy Birthday Party) client, McDonald's; agency,

DDB.

6) PARK N'SHOP: client, Park 'N Shop; agency, DDB.

7) SUNDAY: client, Sunday Mobile Phone Network; agency, BBDO.

8) YAKULT : client, Yakult; agency: DYR.

8) FUJI FILM: client, Fuji Film, agency, DDB.

10) EPSON PRINTER: client, Epson, agency, DDB.

Data on TV ads scoring the highest recall among consumers polled was

collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.

(August 21 - September 1, 2000).