TOP TEN TV RECALL

<p>HONG KONG </p><p>1) McDONALD'S: client, McDonald's; agency, DDB. </p><p>2) VITASOY (Accost): client, Vitasoy; agency: Saatchi & Saatchi. </p><p>3) YAKULT: client, Yakult; agency: Dentsu, Young & Rubicam. </p><p>3) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M. </p><p>5) VITASOY (Basketball): client, Vitasoy; agency: Saatchi & Saatchi. </p><p>6) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>7) LEONSTAREASTNET.COM: client, leonstareast-net.com; agency, Lowe & </p><p>Partners/Live. </p><p>8) WELLCOME: client, Wellcome, agency, McCann Erickson. </p><p>8) CTI IDD (Superman): client, CTI, agency, Grey. </p><p>8) VITASOY (Cry): client, Vitasoy; agency: Saatchi & Saatchi. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.</Paragraph> </p><p><Paragraph formatting="linear">(June 26 - July 7, 2000). </p><p><BR><BR> </p>

by | 07/21/2000