TOP TEN TV RECALL

<p>HONG KONG</Paragraph> </p><p><Paragraph formatting="linear">1) McDONALD'S: client, McDonald's; agency, DDB.</Paragraph> </p><p><Paragraph formatting="linear">2) VITASOY (Getting into conversation): client, Vitasoy; agency: Saatchi </p><p>& Saatchi.</Paragraph> </p><p><Paragraph formatting="linear">3) YAKULT: client, Yakult; agency: Dentsu, Young & Rubicam.</Paragraph> </p><p><Paragraph formatting="linear">4) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.</Paragraph> </p><p><Paragraph formatting="linear">5) VITASOY ( Dumb - Basketball): client, Vitasoy; agency: Saatchi & </p><p>Saatchi.</Paragraph> </p><p><Paragraph formatting="linear">6) COCA-COLA: client, Coca-Cola; agency, D'Arcy.</Paragraph> </p><p><Paragraph formatting="linear">7) SUNDAY (Mobile Phone Network): client, Sunday; agency, BBDO</Paragraph> </p><p><Paragraph formatting="linear">8) WELLCOME: client, Wellcome, agency, McCann Erickson.</Paragraph> </p><p><Paragraph formatting="linear">8) CTI IDD (Superman): client, CTI, agency, Grey.</Paragraph> </p><p><Paragraph formatting="linear">10) PARK N' SHOP: client, Park N' Shop; agency: DDB.</Paragraph> </p><p><Paragraph formatting="linear"> </p><p><BR><BR> </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p><BR><BR> </p><p>(July 10 - July 21, 2000). </p><p><BR><BR> </p>

by | 08/04/2000