TOP TEN TV RECALL
<p>HONG KONG
</p><p>1) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
</p><p>2) VITASOY: client, Vitasoy; agency: Saatchi & Saatchi.
</p><p>3) McDONALD'S: client, McDonald's; agency, DDB.
</p><p>4) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
</p><p>5) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
</p><p>6) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>7) LEONSTAREASTNET.COM: client, leonstareast-net.com; agency, Lowe &
</p><p>Partners/ Live.
</p><p>8) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>8) Max Factor SKII: client, Max Factor; agency, Leo Burnett.
</p><p>8) VITASOY: client, Vitasoy; agency, Saatchi & Saatchi.
</p><p>11) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.</Paragraph>
</p><p><Paragraph formatting="linear">(May 2-12, 2000).
</p><p><BR><BR>
</p>
by
|
05/26/2000
HONG KONG
1) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
2) VITASOY: client, Vitasoy; agency: Saatchi & Saatchi.
3) McDONALD'S: client, McDonald's; agency, DDB.
4) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
5) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
6) CTI IDD (Superman): client, CTI; agency, Grey.
7) LEONSTAREASTNET.COM: client, leonstareast-net.com; agency, Lowe &
Partners/ Live.
8) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
8) Max Factor SKII: client, Max Factor; agency, Leo Burnett.
8) VITASOY: client, Vitasoy; agency, Saatchi & Saatchi.
11) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(May 2-12, 2000).
