TOP TEN TV RECALL

<p>HONG KONG</Paragraph> </p><p><Paragraph formatting="linear">1) McDONALD'S: client: McDonald's; agency: DDB.</Paragraph> </p><p><Paragraph formatting="linear">1) SUNDAY: client: Sunday Mobile Phone Network; agency: BBDO.</Paragraph> </p><p><Paragraph formatting="linear">3) COCA-COLA: client: Coca-Cola; agency: D'Arcy.</Paragraph> </p><p><Paragraph formatting="linear">4) YAKULT : client: Yakult; agency: DYR.</Paragraph> </p><p><Paragraph formatting="linear">5) VITASOY (Getting into conversation): client: Vitasoy; agency: Saatchi </p><p>& Saatchi.</Paragraph> </p><p><Paragraph formatting="linear">6) VITASOY (Dumb - Basketball): client: Vitasoy; agency: Saatchi & </p><p>Saatchi.</Paragraph> </p><p><Paragraph formatting="linear">7) CTI IDD: client: CTI; agency: Grey.</Paragraph> </p><p><Paragraph formatting="linear">7) HUTCHISON (Mobile Phone Network): client: Hutchison; agency: Ogilvy & </p><p>Mather.</Paragraph> </p><p><Paragraph formatting="linear">9) PEPSI: client: Pepsi-Cola; agency: JWT.</Paragraph> </p><p><Paragraph formatting="linear">10) WELLCOME: client: Wellcome; agency: McCann Erickson.</Paragraph> </p><p><Paragraph formatting="linear">10) PARK N' SHOP: client: Park N' Shop; agency: DDB.</Paragraph> </p><p><Paragraph formatting="linear"> </p><p><BR><BR> </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p><BR><BR> </p><p>(October 16-27, 2000). </p><p><BR><BR> </p>

by | 11/10/2000