TOP TEN TV RECALL

<p>HONG KONG </p><p>1) McDONALD'S (Hello Kitty): client, McDonald's; agency, DDB. </p><p>2) CTI IDD (Superman): client, CTI; agency, Grey. </p><p>3) COCA-COLA: client, Coca-Cola; agency, D'Arcy. </p><p>4) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam. </p><p>5) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO. </p><p>6) HKBN (Koma Wong): client, CTI; agency: Grey. </p><p>7) AMERICAN EXPRESS (Celia Cheung): client, American Express; agency, </p><p>Ogilvy & Mather. </p><p>7) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M. </p><p>7) PARK 'N SHOP: client, Park 'N Shop, agency, DDB. </p><p>10) KFC (Crispy Chicken Filet): client, KFC; agency, O&M. </p><p>10) NOKIA: client, Nokia; agency, Bates. </p><p><BR><BR> </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p><BR><BR> </p><p>(April 3-14, 2000). </p><p><BR><BR> </p>

by | 04/28/2000