TOP TEN TV RECALL
<p>HONG KONG
</p><p>1) McDONALD'S (Hello Kitty): client, McDonald's; agency, DDB.
</p><p>2) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>3) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
</p><p>4) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
</p><p>4) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
</p><p>6) HKBN (Koma Wong): client, CTI; agency: Grey.
</p><p>7) SO WAP (Tennis): client, Sunday; agency, BBDO.
</p><p>8) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>9) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
</p><p>10) PROPERTY STREET: client, Sun Hung Kai; agency, Grey.
</p><p><BR><BR>
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
</p><p><BR><BR>
</p><p>(March 20-31, 2000).
</p><p><BR><BR>
</p>
by
|
04/14/2000
HONG KONG
1) McDONALD'S (Hello Kitty): client, McDonald's; agency, DDB.
2) CTI IDD (Superman): client, CTI; agency, Grey.
3) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
4) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
4) COCA-COLA: client, Coca-Cola; agency, D'Arcy.
6) HKBN (Koma Wong): client, CTI; agency: Grey.
7) SO WAP (Tennis): client, Sunday; agency, BBDO.
8) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
9) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
10) PROPERTY STREET: client, Sun Hung Kai; agency, Grey.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(March 20-31, 2000).
