TOP TEN TV RECALL HONG KONG

<p>1) McDONALD'S (102 Dalmatians): client: McDonald's; agency: DDB. </p><p>2) VITASOY (Hot Vitasoy): client: Vitasoy; agency: Saatchi & Saatchi. </p><p>3) WELLCOME: client: Wellcome Supermarket; agency: McCann Erickson. </p><p>4) PARK N' SHOP: client: Park N' Shop; agency: DDB. </p><p>5) ORANGE: client: Hutchison Telecom; agency: O&M. </p><p>5) SAN MIGUEL (LMF): client: San Miguel Brewery; agency: JWT. </p><p>7) HSBC Credit Card: client: HSBC; agency: Bates. </p><p>8) FUJI FILM: client: Fuji Photo Products; agency: Asatsu. </p><p>8) KJELDSENS COOKIES: client: Kjeldsen; agency: Grey/Compu-ad Centre. </p><p>8) FERRERO ROCHER: client: Ferrero Asia; agency: Leo Burnett </p><p>(Taiwan)/McCann Erickson. </p><p>8) HSBC (Online Banking): client: HSBC; agency: Bates. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by Market Behaviour (Hong Kong) LTD, on behalf of MEDIA. </p><p>(January 15-21, 2001; January 29-February 4, 2001). </p><p><BR><BR> </p>

by | 02/16/2001