TOP TEN TV RECALL - HONG KONG

<p>1) VITASOY (General Ad): client: Vitasoy; agency: Saatchi & Saatchi. </p><p>2) McDONALD'S: client: McDonald's; agency: DDB. </p><p>3) SUNDAY: client: Sunday Mobile Phone Network; agency: BBDO. </p><p>4) COCA-COLA: client: Coca-Cola; agency: D'Arcy. </p><p>5) WELLCOME: client: Wellcome Supermarket; agency: McCann Erickson. </p><p>6) SAN MIGUEL: client: San Miguel Brewery; agency: JWT. </p><p>7) PARK N' SHOP: client: Park N' Shop; agency: DDB. </p><p>7) HARDEE'S: client: Hardee's; agency: Whim Advertising. </p><p>9) CTI IDD: client: CTI; agency: Grey. </p><p>9) MAX FACTOR SKII: client: P&G; agency: Leo Burnett. </p><p>9) ORANGE: client: Hutchison Telecom; agency: O&M. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p>(December 11-22, 2000) </p><p><BR><BR> </p>

by | 01/19/2001