TOP TEN TV RECALL - HONG KONG
<p>1) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>2) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
</p><p>3) McDONALD'S (Big Mac Chant & Hello Kitty): client, McDonald's; agency,
</p><p>DDB.
</p><p>4) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
</p><p>5) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
</p><p>6) COCA-COLA: client, Swire Bottlers; agency, D'Arcy.
</p><p>7) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>8) WELLCOME: client, Wellcome; agency: McCann-Erickson.
</p><p>8) NOKIA: client, Nokia; agency, Bates.
</p><p>10) HONGKONG BANK (MPF): client, Hongkong Bank; agency, Bates.
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
</p><p>(February 21 - March 3, 2000)
</p><p><BR><BR>
</p>
by
|
03/17/2000
1) CTI IDD (Superman): client, CTI; agency, Grey.
2) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
3) McDONALD'S (Big Mac Chant & Hello Kitty): client, McDonald's; agency,
DDB.
4) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
5) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
6) COCA-COLA: client, Swire Bottlers; agency, D'Arcy.
7) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
8) WELLCOME: client, Wellcome; agency: McCann-Erickson.
8) NOKIA: client, Nokia; agency, Bates.
10) HONGKONG BANK (MPF): client, Hongkong Bank; agency, Bates.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(February 21 - March 3, 2000)
