TOP TEN TV RECALL - HONG KONG

<p>1) CTI IDD (Superman): client, CTI; agency, Grey. </p><p>2) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO. </p><p>3) McDONALD'S (Big Mac Chant & Hello Kitty): client, McDonald's; agency, </p><p>DDB. </p><p>4) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam. </p><p>5) PARK 'N SHOP: client, Park 'N Shop, agency, DDB. </p><p>6) COCA-COLA: client, Swire Bottlers; agency, D'Arcy. </p><p>7) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M. </p><p>8) WELLCOME: client, Wellcome; agency: McCann-Erickson. </p><p>8) NOKIA: client, Nokia; agency, Bates. </p><p>10) HONGKONG BANK (MPF): client, Hongkong Bank; agency, Bates. </p><p>Data on TV ads scoring the highest recall among consumers polled was </p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA. </p><p>(February 21 - March 3, 2000) </p><p><BR><BR> </p>