TOP TEN TV RECALL - HONG KONG
<p>1) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>2) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
</p><p>3) McDONALD'S (Big Mac Chant & Hello Kitty): client, McDonald's; agency,
</p><p>DDB.
</p><p>4) SO WAP (Tennis): client, Sunday; agency, BBDO.
</p><p>5) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
</p><p>6) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
</p><p>7) HKT IDD 0060: client, PCCWHKT; agency, JWT.
</p><p>7) HKBN (Koma Wong): client, CTI; agency: Grey.
</p><p>9) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>10) HSBC & HANG SENG BANK (MPF): client, Hongkong Bank/Hang Seng Bank;
</p><p>agency, Bates.
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
</p><p>(March 6-17, 2000).
</p><p><BR><BR>
</p>
by
|
03/31/2000
1) CTI IDD (Superman): client, CTI; agency, Grey.
2) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
3) McDONALD'S (Big Mac Chant & Hello Kitty): client, McDonald's; agency,
DDB.
4) SO WAP (Tennis): client, Sunday; agency, BBDO.
5) YAKULT: client, Yakult: agency: Dentsu, Young & Rubicam.
6) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
7) HKT IDD 0060: client, PCCWHKT; agency, JWT.
7) HKBN (Koma Wong): client, CTI; agency: Grey.
9) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
10) HSBC & HANG SENG BANK (MPF): client, Hongkong Bank/Hang Seng Bank;
agency, Bates.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(March 6-17, 2000).
