TOP TEN TV RECALL: Hong Kong
<p>1) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>2) McDONALD'S (Big Mac Chant): client, McDonald's; agency, Leo Burnett.
</p><p>3) PARK 'N SHOP client, Park 'N Shop, agency, DDB.
</p><p>4) HKT 0060 (IDD service): client, HKT; agency, JWT.
</p><p>5) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
</p><p>6) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>7) WELLCOME: client, Wellcome: agency: McCann-Erickson.
</p><p>7) ERICSSON: client, Ericsson: agency: Ad-Link.
</p><p>9) SUNDAY IDD SERVICE : Client: Sunday Telecoms; agency, BBDO.
</p><p>9) HONGKONG.COM (Yum Yin Chai) : Client: China.com; agency, Asatsu.
</p><p>9) MAX FACTOR SKII : Client: Procter & Gamble; agency, Leo Burnett.
</p><p><BR><BR>
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
</p><p>(January 3-14, 2000).
</p><p><BR><BR>
</p>
by
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01/21/2000
1) CTI IDD (Superman): client, CTI; agency, Grey.
2) McDONALD'S (Big Mac Chant): client, McDonald's; agency, Leo Burnett.
3) PARK 'N SHOP client, Park 'N Shop, agency, DDB.
4) HKT 0060 (IDD service): client, HKT; agency, JWT.
5) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
6) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
7) WELLCOME: client, Wellcome: agency: McCann-Erickson.
7) ERICSSON: client, Ericsson: agency: Ad-Link.
9) SUNDAY IDD SERVICE : Client: Sunday Telecoms; agency, BBDO.
9) HONGKONG.COM (Yum Yin Chai) : Client: China.com; agency, Asatsu.
9) MAX FACTOR SKII : Client: Procter & Gamble; agency, Leo Burnett.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(January 3-14, 2000).
