Top fashion-magazine ads driving reader actions in China

The latest print ad effectiveness data from GfK Sinomonitor StarchMetrix China gauges reader recall, intent to purchase and a host of other metrics. More than 8,500 readers were surveyed online about their specific responses to 540 ads that appeared in 42 issues of 37 fashion titles in 2012. One of the insights gained is the power of print to drive readers to marketers’ various social media sites such as Weibo.

by Staff Reporters