Jenny Chan 陳詠欣
Dec 2, 2014

Tony Chen resurfaces at Google China

BEIJING - Former GroupM executive Tony Chen has been appointed as vice president of sales for Google China in a widely expected move.

Tony Chen
Tony Chen

Chen will help to lead and develop Google's relationships with domestic clients, reporting to Scott Beaumont, Google China president.

Chen joins Google from GroupM where he was chief digital officer until September this year, in a string of senior departures from the agency group that include Jim Liu, Eve Lo (to Isobar), Stewart Li (to Dentsu &c), Sara Si (to iProspect), and Alan Fung (to RGP).

Prior to GroupM, Chen was general manager for Dell's consumer business in Greater China. He also worked as the COO for RealNetworks China, Marketing VP for eBay China, and VP of Operations for Yahoo China.

 

Related Articles

Just Published

20 hours ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

20 hours ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

20 hours ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

21 hours ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.