Tomsett to leave Hoffman Agency

HONG KONG - The Hoffman Agency Asia-Pacific MD Susan Tomsett (pictured) is departing her role on 1 May after almost two years with the agency.

Hoffman regional CEO Lou Hoffman confirmed that the agency was currently searching for Tomsett’s successor. “The challenge is that a lot of the requirements we are looking for are pretty much the same as would you find at any of the megashops, but the wrinkle is we don’t operate like a megashop,” said Hoffman.

“How we treat the financial side - with a single regional P&L, gives this role a different flavour. It’s not for everybody.”

Tomsett joined Hoffman after a previously running Burson-Marsteller Greater China. Her next destination remains unclear.